HOTEL SACHER
Hotel Sacher stands as a symbol of Austrian luxury and heritage, with its flagship location in the heart of Vienna and its sister property, Sacher Salzburg, nestled along the banks of the Salzach River. Grayscale PR collaborated with this legendary hotel to highlight its seamless blend of imperial history and contemporary elegance. Through tailored storytelling and curated group experiences, we featured Vienna’s iconic property, renowned for its Original Sacher-Torte, opulent interiors, and proximity to cultural landmarks. Together, these two properties embody a timeless commitment to tradition, artistry, and world-class experiences.
PRESS HIGHLIGHTS
Air Mail, Architectural Digest, Cabana Magazine, Conde Nast Traveler, ELLE, Forbes, Harper's Bazaar, RL Mag, Travel + Leisure, and Vogue.
Air Mail Vienna City Guide, Let Them Eat Cake
Architectural Digest The Best Hotels Around the World, According to AD Editors, 22 Places to Travel in 2025, According to AD’s Global Editors
Cabana Magazine Christmas In Vienna: An Insider's Guide
Condé Nast Traveler The Best Vienna Christmas Markets—And Where to Stay Nearby
ELLE 48 Hours in Vienna With Jenny Walton
Forbes The Best Christmas Markets In Europe To Visit In 2024—And Where To Stay Near Each One
Harper's Bazaar What Does One Wear to a Ball? Why, Vintage, of course!
RL Mag The Inner Ring: A Vienna City Guide
Robb Report Opera Singer Benjamin Bernheim on His Rolex Daytona, Bespoke Shirts, and Finding Calm
Town and Country Best Room At - Story
Travel + Leisure This Charming European City Is Known for 'The Sound of Music' and Mozart — How to Visit
Vogue Crystals and Tiaras: Inside the Annual Vienna Opera Ball,Waltzing Through Vienna: A Guide to the City of Coffee, Cakes, and Culture
WM BROWN & HOTEL SACHER FIELD TRIP
WM Brown founder Matt Hranek and Hotel Sacher hosted an exclusive group of guests at the iconic Hotel Sacher in Vienna from November 14th to 17th, offering them a unique insider’s experience. Through the expert guidance of Wm Brown and Hotel Sacher, guests were treated to a curated exploration of Vienna’s culture, history, and fine hospitality. Photographer Dylan Don was brought on to capture the experience and a multi-page editorial ran in the Spring issue of WM Brown.
Grayscale played a key role in facilitating the partnership, supporting both Wm Brown and Hotel Sacher with managing the guest list, coordinating itineraries, arranging travel logistics, and overseeing on-site details. Highlights included a private dinner at the storied glassmaker Lobmeyr, an exclusive visit to the Spanish Riding School, and a behind-the-scenes tour of Austrian silversmith Jarosinski & Vaugoin.
Hosted by Matt Hranek and Yolanda Edwards, the guest list included Angel Ramos, Alvaro Gonzalez, Dylan Don, Francesco Conforti, Gerardo Cavaliere, Jay Fielden, Max Poglia, Margherita Cardelli, Nick Vinson, and Robert Rabensteiner.
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
Imagery by Dylan Don courtesy Hotel Sacher
VIENNA OPERA BALL 2024 & 2025
A pinnacle of Austrian culture and elegance, the Vienna Opera Ball has been held annually at the Vienna State Opera since 1935. Drawing international dignitaries, artists, and cultural tastemakers, the ball is a celebration of music, tradition, and refined glamour and is widely regarded as one of Europe’s most prestigious social events. In honor of this storied occasion, Hotel Sacher opened its doors to host a curated group of guests for an immersive weekend in the heart of Vienna.
Grayscale played a central role in orchestrating the experience, hosting a select group of media and key opinion leaders at the iconic Hotel Sacher. From managing the guest list and curating personalized itineraries to coordinating travel logistics and overseeing on-the-ground execution, Grayscale ensured every detail was executed flawlessly. The multi-day program offered guests a rare and intimate perspective on Vienna’s cultural heritage, timeless elegance, and the unparalleled hospitality of Hotel Sacher.
For the 2024 Opera Ball weekend, Hotel Sacher welcomed guests including Matt Hranek, Yolanda Edwards, Zachary Weiss, and Jenny Walton. In 2025, the program continued to grow, with Waris Ahluwalia, Dianna Agron, Harrison Vail, Gianluca Longo, and Lilah Ramzi. The two-year initiative garnered over 24.9 million total impressions and 3.2 million in earned social reach, reinforcing Hotel Sacher’s place at the heart of Vienna’s cultural conversation.
