GINORI 1735

Ginori 1735 is a storied Italian porcelain house rooted in the heart of Florence, where centuries of heritage meet modern elegance. As part of its ongoing evolution, GRAYSCALE partnered with the brand to elevate its legacy of exquisite craftsmanship and contemporary design. Through a series of curated activations and press campaigns, the agency promoted Ginori 1735’s new collection launches, collaborations with leading designers, and its rich connection to Italian culture. Grayscale supported the launch of the Ginori Cafe at Bergdorf Goodman, several collection launches in Milan during Salone di Mobile, as well as the brand’s campaign with global ambassador Jake Gyllenhaal.

PRESS HIGHLIGHTS

Air Mail, Architectural Digest, Bloomberg, ELLE Decor, Family Style, Frederic Magazine, Galerie Magazine, New York Post, New York Times, Robb Report, NY Magazine The CUT, The Wall Street Journal, Vogue

GINORI 1735’S SUMMER AT WITH LDV AT THE MAIDSTONE

On June 14, 2025, Ginori 1735 and the Maidstone Hotel hosted an intimate dinner in East Hampton to celebrate the launch of Il Viaggio di Nettuno by Luke Edward Hall—a summer-long collaboration  and immersive experience bringing Ginori 1735’s signature Italian design to life across the hotel’s interiors, garden and restaurant.


DINNER WITH GINORI 1735 & JAKE GYLLENHAAL 

On November 9th, 2023 Ginori 1735 and brand ambassador Jake Gyllenhaal hosted an intimate dinner at Via Carota in New York to celebrate the launch of their Oriente Italiano Gold collection. Guests included top-tier media, influential figures, and close friends of the brand. The space was fully outfitted in Ginori 1735 tableware, glassware, and flatware. Photographer Adrianna Glaviano and videographer Vladimir Potop were brought on to capture the evening.

Grayscale played a key role in supporting Ginori 1735, producing the dinner and managing the front of the house. Responsibilities included overseeing guest invitations, coordinating production details, and bringing on creative partners to execute the vision for the evening.

The guest list included Jake Gyllenhaal, Derek Blasberg, Dianna Bartlett, Gray Sorrenti, Andy Baragani, Jeremy O. Harris, Kurt Soller,  Lynn Yaeger, Tyler Mitchell and Waris Ahluwalia.


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